Just a short post today. I needed to get my MacBook Pro fixed so my mum popped into the Apple store in Cabot Circus, Bristol to ask about repairs. The guy here passed on his business card so that we could make an appointment to get it fixed. I think it is outstanding effort how Apple have managed to create such a cohesive brand ident from the stores and the products we know, love, and recognise instantly, right down to the tiny details such as the business cards. Such a recognisable brand identity that is retained down to the finest details is something that every company should aspire to and use look to Apple as a near perfect example; It makes for such a better company and brand and makes sure you are consistently memorable and recognisable to everyone that comes into contact with you or your company.
This follows on nicely from yesterdays post with the use of minimal colouring, the white is famously linked to Apple products and the text is nicely set off in a more unique and interesting fashion than plain solid colour, by using a silver foil. The only thing slightly off kilter is the black text for the store location, Cabot Circus; Could this have been done in silver? Although, it would have been nice to see it in silver, I fear it would probably be a bit too snazzy and detract from the simple, exclusive, yet inviting look of the card and brand, maybe the black adds that much needed balance.
The business card:
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