Joules Catalogue

Got this free with a magazine last week, and was very impressed with the colour palette they've used. It manages to communicate sophistication, youthfulness but also a sense of maturity, springtime, modernness, light and airyness all at once, a very hard thing to do. It just shows that good design choices come not only in graphic design, but is also an important part in presenting a fashion label and communicating it's ethos through a select few colours.

The Joules Catalogue/ Freebie Magazine: