Sorry for the lack of posts recently - I'm sure you can appreciate that being a university student means, contrary to popular belief, we actually have to work pretty hard! I'm just revising for my final exams for this year, and then have to get my dissertation proposal in.
During this period of revision and project finishing, I have been watching TV show Fringe. Apart from being a pretty awesome show (I recommend every should watch it), it's the first TV show I've seen use typography to their advantage. With constantly changing locations, the show could end up with a rolling location tab added at the bottom of the screen but instead they decided to integrate it into the camerawork and scene as if it is actually there. The colour of the text reflects the location and appears to seamlessly fit into it. Take a look at the intro sequence below and some screenshots of the text in situ and you'll realise it has become a distinctive, but vital part of the show.
I think this is a really innovative way to keep the viewer engaged with the changing locations. It reminds me of the film Zombieland too, where the text appears as part of the footage, not an added extra. It also shows the opening for people motion graphics are no longer just there for special effects, but can also add their own mark; Andrew Kramer, the person responsible for the Fringe title sequence, and I assume some of the thinking behind the integrated type seems to have become an overnight success with his charm and amazing motion graphics skills. It's certainly a step in the right direction for type in film and TV.
Title sequence:
Examples of typography in Fringe:
Monday, 17 May 2010
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