Probably the most alluring, and visually attractive TV advert I've seen in a while. Even as someone who loves food, baking and cooking, it made me see ingredients in a whole new light - one that makes them look incredible simply by themselves. All of this is achieved through brilliant filming, unusual and new angles, great lighting, crisp focus and extreme close ups but what makes this an accessible advert is this amazingly cool and artistic film that's going on is made simply with everyday objects that every person can find in their fridge (well maybe not if your a student!). Every time I crack an egg now I'll be thinking of a bright yellow yolky explosion, or the creeping inferno of lighting a gas stove.
Monday, 24 January 2011
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