I saw this yesterday on TV and found it not only amusing but it also appealed to the techie graphic designer in me. I think the advert really highlights that different peoples' cultures and interests lead them towards different idols and 'stars'. What is also clever is the focus on the people that make Intel work, rather than the products themselves; simple, but a different strategy to take when most technology adverts are highly focused on the product and it's new features. It has made me think more about my marketing strategy for the plasters project I'm currently working on as a way to stand out in a very standard, average and technology based advertising culture for the sector.
Watch the advert here:
Sunday, 29 November 2009
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haha i love it! i really like how they've extended this idea of being a 'people company' by having what i assume are their employees sing their famous jingle, it's a really nice touch.
ReplyDeletethe guy who is the 'rockstar' in this ad looks like my dad!
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