Friday, 4 December 2009

Hyundai i30 Channel 5 Film Sponsor

Watching the Green Mile on Channel 5 this Sunday, I noticed the sponsor for 5 films. Each person is shot with the car reenacting their favourite film making a humourous and yet fitting link between a car and films. Most are fairly humourous and are short enough to keep you entertained for the short gap between the film ending and the adverts. An innovative marketing strategy as the clips must be shown around eight times throughout the film, and are shown directly after or before the film, before the viewers have got up and left or lost attention. My personal favourite is the Jurassic Park one where the sound effects really emphasise, and pull away from the stereotype of car advertising.

Jurassic Park Hyundai I30 Film Sponsor:



Watch the other clips here:
http://www.dailymotion.com/video/xapcz0_hyundai-i30-sponsor_shortfilms?from=rss
Posted by Katie Szadziewska at 16:08
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9 comments:

  1. Anonymous5 December 2009 at 19:10

    yeah i really liked this advert, thought it was clever and hilarious!

    keep up the good work

    your secret admirer
    xxx

    ReplyDelete
  2. Alex5 December 2009 at 21:27

    haha that's so good! i have to admit though... after that film came out, i kinda did the same thing every time i had a glass of water. i was cool.

    ReplyDelete
  3. Alice Belgrove7 December 2009 at 19:58

    Ah these ads are brilliant! The ability to represent a whole film in one action is simplicity at its best! And it makes us all want to do the glass vibration thing at every available opportunity too....

    ReplyDelete
  4. Ben Carter9 December 2009 at 21:31

    A refreshing modern take on the 'stereotypical' car advert.

    I think if we could live our life through movies, we would :)

    ReplyDelete
  5. Anonymous22 December 2009 at 10:26

    I love those ads they are relly cleverly thought out, what I really want to know is who is the guy playing Phil in the Jurassic park sequence as he is very attractive, I have been searching everywhere but no luck, If anybody knows the answer I would be very greatful! Meryy Christmas! xx

    ReplyDelete
  6. Antony3 January 2010 at 23:12

    which is the one with the four young people - will, emma, louise and jasper - getting ready to head bang? I'd like to download that but can't find it on YouTube.

    ReplyDelete
  7. Katie Szadziewska4 January 2010 at 10:17

    I couldn't find any of the adverts on YouTube Antony, only on the site I used for this one. I believe this is the one you're talking about:

    http://www.dailymotion.com/video/xb44s7_hyundai-i30-sponsor_shortfilms

    ReplyDelete
  8. Antony9 January 2010 at 00:09

    A shade brief - and dark, which means I can hardly see the fragrant Emma - but I'm grateful you went to so much trouble. Thanks.

    ReplyDelete
  9. Antony17 January 2010 at 14:43

    By the way anyone interested in downloading from Daily Motion should try clipnabber.com. Thanks again Katie.

    ReplyDelete

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