I have noticed some very good typography around currently, I think people have realised it can make a big impact on an advert, website, anything really. The latest I have seen is the Visit Wales 40s adverts with the kitsch outlines, hand-drawn type which gives it such a personal and homegrown touch. The outline makes it that bit more subtle and the drawn look overlays perfectly without being obtrusive on the video footage.
Examples of the ads:
Monday, 24 May 2010
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