Levis Flyer - How Beautiful.

I'm preparing to move house which means a hell of a lot of cleaning up. I found this while sorting out the mounds of stuff we've acquired in our flat that I must of picked out to write about during the past few hectic months.

Now, living in a student area, we must get at least 10 flyers through our door per day that collect in our hallway until it's hard to get in the front door; it takes something special for me to actually pick one up and look at it. Levis flyer for their instore student lock in is, I have to say, beautiful. Someone has taken a lot of care and consideration over the typography, stock and printing techniques - something very unusual for flyers which usually take the disgusting gloss cheap paper and garish colours.

The matt black with contrast red epitomises the Levis brand and it's trademark colours and the red print on black gives that colour contrast needed to make it stand out, as well as the contrast in finish (the print has quite a glossy look). It looks like it's been screen printed on, but has quite precision and the colours still look bright on the black paper so I'm not sure, if anyone knows how this was printed I'd be interested to know. The type on the back is nicely considered and aligned to give it that tidy and to the point look, while also staying relevant to the student audience by conforming to a new type trend of varying sized text and block capitals so all the text fits neatly into a rectangle; that said, the colour and size change does give a nice sense of hierarchy on the flyer. Overall, brilliant quality, typography, colour choice, stock and printing - just a very good simple design.

My boyfriend commented that "it looks like something you made", I'm taking this as a huge compliment (and that maybe Levis can offer me a job?).