Thursday, 2 September 2010

Arcade Fire take personlisation to the next level

Last year I did an essay on the personalisation of media, and I think Arcade Fire's new 'interactive video' proves how far personalisation has gone even since last year. We strive for a world tailored to ourselves and I think this interactive video proves this. All you need to do it type in the town you grew up in and the series of panels that make up the video start revealing that town before your very eyes thanks to Google. Definately worth a go; I think it shows the future of custom media channels, and also proves how fast media and technology is developing.

Try the interactive video here.

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