The logo going with Gordon Ramsays new show "Ramsays Best Restaurant" has been troubling me since the day I saw it. The "R" made up of knife fork and what I can assume is a plate, but looks more like the moon, is just awful. The items sit together awkwardly into a shape that vaguely resembles an R but looks, quite frankly, like a junior school kid put it together. A typeface is designed so that all elements fit together nicely on a page and the "R" here disrupts the balance that the type designer intended. The white on black background I find terribly stark too, uninviting and like it hasn't been considered to fit the show.
Now, although it is all very well moaning and complaining about the incompetency of the design here, I took it upon myself to design a new logo for the show using the same restrictions as the old one (black, white, and including a cutlery element). These are hardly the best logos, but this is what 10 minutes gave me -
They need to buy this off you. Desperately.
ReplyDeleteI'm no graphic designer (web developer if you're asking!), but I had a similar reaction when I saw the logo.
ReplyDeleteThe direction is decent / obvious, and even the polish is nice...but the actual layout is horrid! That shadow on the 'moon' makes it lose the 'R', and the overlap of the white band makes the knife and fork look like part of that instead of the 'R'.
Your logos look like obvious [better] iterations of the initial direction; perhaps they simply ran out of time and just had to go with the first variation?
But...BUT! It's not as bad as this whole Gap Logo disaster:
http://ellenmcintyre.co.uk/fashion/gaps-new-logo/
eurgh!
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